How to Measure Brand Awareness Measuring brand awareness is crucial in understanding how customers view your brand compared to your competitors. It is essential to gauge how recognizable your brand is and how well customers can recall it when prompted. You can effectively measure brand recognition and recall through surveying methods, such as in-person or…
What are review management services? Review management services are an essential element of digital reputation management, which helps businesses to monitor, analyze, respond to, and generate reviews across various online platforms. This includes the following: Review management companies typically manage reviews from over 100 sites and use review management software to automate requesting and generating…
Online Reviews: What is online review management? Online review management is the process of monitoring, analyzing, responding to, and generating reviews across multiple online review websites. This supports a company’s marketing strategy and improves overall business performance. Businesses need to take a proactive approach to their online reviews to increase visibility, social proof, and customer…
What is an online reputation management strategy? An online reputation strategy is a plan to protect or improve the image of a company in the digital age. It involves tracking and monitoring mentions of a brand, responding to customer reviews and feedback, setting attainable goals and metrics, and utilizing influence within a niche. Through research…
The Best Social Media Marketing Tools There are a lot of social media marketing tools out there. And it can be tough to know which are worth your time and money. This blog post will share our top picks for the best social media marketing tools. What is social media marketing? Social media marketing uses…
Boosting Instagram Posts for Increased Engagement There are several ways to boost your Instagram posts. In InstaChamp, a tool called the Comment Auto-Responder can automatically respond to comments using a keyword. You can also use our Boost Post feature to promote your boosted posts in Explore or Instagram Story. Instagram is a powerful tool for…
How is reputation management for celebrities a different challenge? Reputation management for celebrities is a different challenge than for businesses or individuals due to celebrities having a public persona that can be at odds with their private lives. Why is reputation management essential for celebrities? The importance of reputation management is paramount in today’s world,…
A Guide to personal online reputation management Your brand is what people say about you when you’re not in the room. What do people say about you when you’re not around? Do a quick Google search of your name, and see what comes up. Is it all positive? Or are there some negative articles or…
How Important are Facebook Reviews? Facebook reviews are important because they give you feedback from the people who have purchased your product and because each product review has a unique link that can be used for retargeting. 80% of consumers are more likely to purchase from local businesses with good reviews on their Facebook Page….
What is social media marketing strategy? A social media marketing strategy outlines goals, tactics, and metrics to measure success. It helps you set expectations for team involvement, track performance, and hit goals. It includes a plan for each social media platform, roles and responsibilities, and a reporting cadence. Why do you need a strategy for…